How does Facebook Make Money?

Do you want to know how Mark Zuckerberg made billions of dollar from Facebook?

in Forbes Mark listed as the richest young man in 2011, with personal income reached $17.7 billion. 

This can exceed the richness of Google. of course that income derived from social media the successful he created by using Imagination and Creativity.

In Facebook homepage, Mark claiming that Facebook will be free for ever.

But managing the facebook is not easy, all it requires capital and hard work are very large. at the time was Mark not so require substantial capital investment because Facebook users are still fairly small. And now, that use facebook even almost reached 1 billion people.

Mark requires a very large storage server, also need to manage any existing script code in Facebook. And would require many employees, so that facebook can still be used.

Ok... and now, How Facebook Make Money?

Facebook get money from someone who wants to market their products on Facebook, and put an ad on facebook is quite expensive if an advertiser does not know how to use it properly. 

See the picture below:

You can try to get to your facebook account, and see the ads that are on the right side of your screen.

ads that is what will pay for facebook, and do you know? There are many companies that put ads on Facebook.

Besides facebook, you can also earn money by utilizing advertising on facebook. but you also can be quite a loss, if you do not know how to optimize the ads on facebook.

See the picture below:

Want to know more about How Facebook Make Money?

See here >> https://www.facebook.com/about/ads/?megaphone=1

How to Use Facebook for Online Business

If your business is online, the bulk of your marketing efforts should also be online — particularly in the social media space. Social networks like Facebook give online business operators the opportunity to interact directly with their customers. Facebook also offers a number of tools to customize your marketing campaign for an audience that’s already comfortable online.

The following article assumes that you’ve already set up a Facebook Page for your business. Once you’ve got your page up and running, here’s how you can use Facebook to effectively promote your online business.

Obtain Your Vanity URL

You want to make your Facebook Page as easy as possible for your customers to find. One way to do that is by obtaining a vanity URL, such as “facebook.com/yourbusinessname.” Having a tidy URL for your Facebook Page will make it easier for people to find and share your content with their friends.

To change your Facebook URL, you need a minimum amount of Likes (currently 25). Once you’ve attained 25 or more Likes from your fans, click the “Edit Page” link from your Facebook Page to make the adjustment to your URL. Alternatively, you can go to facebook.com/username and change the vanity URL for your own personal account, or your Facebook Page.

Promote Your Sales and Incentives

There are a number of ways you can use your Facebook Page to get the word out about your online promotions. First of all, you can post the news of your sales or incentives to your Facebook Wall. With a wall post, you can post a message, a photo, a link, or a video. By default, Facebook Pages will direct your customers to your wall when they surf to your page, but there are many applications available to customize the look and feel of your main page.

Applications such as Wildfire and Involver allow you to create Facebook Landing Pages, which are much more engaging to an audience that’s used to the online experience. Like any good website, however, it’s advisable to keep your messaging concise and clear; customers will quickly move on if your promotion is not easy to understand.

Coupon apps are also available. You can reserve a space on your page for the latest promotions. Some of these apps will allow you to set up your page so that customers can unlock coupons or discounts when they Like your page.

Target Your Audience with Facebook Ads

When you first launch your Facebook Page, it can be a bit of a slow climb to get a decent fan base. Consider advertising with Facebook Ads as a means to get more fans. Facebook Ads offer many customizations to campaigns; you can really target your audience and find your likeliest customers. Once you’ve grown your fan base, Facebook Ads become a great way to spread the news about your products and promotions.

Engage and Interact

Social networks like Facebook have become the easiest place for your customers to give you feedback, ask questions, and just have a conversation about your business. Once you’ve opened the Facebook flood gates, you have to be able to embrace both the good and the bad.

Resist the temptation to prune the commentary on your page, keeping only the best things people say about your brand. Instead, deal with all of the issues as they arise. Tackling negative feedback with customers shows that you’re listening, and that you’re transparent. Of course, keep up with the positive commentary on your Facebook Page as well. Dole out “thank-yous” and appropriate comments when people share anecdotes about your product.

Have a Content Strategy

Besides keeping up with the commentary from your fans, you’ll need to have a strategy around what to share in a forum like Facebook. One great thing about Facebook is that you can try updating your page in a number of ways to see what works best. Perhaps your fans tend to be less engaged with links than they are with the photos, or maybe they really respond to discounts and promotions. Try a variety of content strategies, and evaluate the feedback on an on-going basis.

Another thing to consider is how often you post. Maybe you can get away with multiple posts per day on Twitter, but perhaps you’ll need to be a little more conservative on Facebook. Use tools to track Facebook engagement, and adjust your content accordingly.

Do you have an online business on Facebook? What are your success stories? Please share in the comments below.

source: sproutsocial.com

32 Ways to Use Facebook for Business

Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers.

Here are 32 ways to use Facebook in your business :

Manage Your Profile

1. Fill out your profile completely to earn trust.

2. Establish a business account if you don’t already have one.

3. Stay out of trouble by reading the Facebook rules regarding business accounts.

4. Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.)

5. Keep any personal parts of your profile private through Settings.

6. Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.

7. Post a professional or business casual photos of yourself to reinforce your brand.

8. Limit business contacts’ access to personal photos.

9. Post your newsletter subscription information and archives somewhere in your profile.

Connect and share with others

10. Obtain a Facebook vanity URL so that people can find you easily.

11. Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.

12. Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”

13. Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility.

14. Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.

15. Before traveling, check contacts locations so you can meet with those in the city where you’re heading.

16. Research prospects before meeting or contacting them.

17. Upload your contacts from your email client to find more connections.

18. Use Find Friends for suggestions of other people you may know to expand your network even further.

19. Look for mutual contacts on your contacts’ friends lists.

20. Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.

21. Market your products by posting discounts and package deals.

22. Share survey or research data to gain credibility.

23. Use Facebook Connect to add social networking features to your web site.

24. Suggest Friends to clients and colleagues — by helping them, you establish trust.

25. Buy Facebook ads to target your exact audience.

26. Read up on Facebook Beacon to see if it might be useful for you.

Use Network, Group and Fan Pages

27. Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.

28. Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.

29. Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.

30. Update your group or fan page on a regular basis with helpful information and answers to questions.

31. Join network, industry and alumni groups related to your business.

32. Use search to find groups and fan pages related to your business by industry, location and career.

How do you use Facebook for business?

source: gigaom.com